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Niagara Food & Wine is a restaurant with its own vineyard. It serves as a gathering place for food and wine lovers who pay homage to creativity, flair and culinary expression. I created this project to establish a brand identity that would unite the renowned restaurant and a winery.
Niagara Food & Wine's emblem originates from the shape of a grape and the movement of pouring wine. The lines resemble vineyard rows and further emphasize the liveliness of Niagara’s pristine wine.
The direct mail piece includes helpful information and features a tear-out coupon that people can redeem at the winery. The work fits in a #10 envelope, folds in half, and, thanks to the bottle-shaped die-cut, stands out.
Featured in the 2022 Communication Arts annual
I wish to thank Sarah Nasby, Judy Wood, Dejan Djuric, Scott McMann, and Eric Forest for their review and suggestions.