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I was born into a family of doctors and raised in Siberia. After graduating from high school, I moved to Toronto to study advertising—throughout my journey, I’ve been inspired by hardworking and compassionate people.
I’m interested in both art and science. Hence, I admire all kinds of people: Frédéric Chopin for his authenticity, Leo Tolstoy for his depth of thought, and Jackson Pollock for his eloquence. I’m fascinated by technology and find peace in nature.
On a talented, passionate team. I believe the right people make the work great, and I want to work with the best.
While eager to fight climate change, teenagers often overlook their mental health. And just like the climate crisis, the mental health crisis is a severe issue the youth faces. To draw attention to the ‘environ-mental’ problem, meditation meets climate change.
View the project >People in Hawaii wear a different kind of masks. By bringing the daunting situation we're all in during COVID and its symbol, a face mask, into a positive light, this campaign breaks the uncertainty of a pandemic into an actionable solution – flying to Hawaii – and encourages people to smile again.
Niagara Food & Wine is a restaurant with its own vineyard. It serves as a gathering place for food and wine lovers who pay homage to creativity, flair and culinary expression. I created this projectto establish a brand identity that would unite the renownedrestaurant and a winery.