VOLVO CARS

World Car Free Day

Art Director
Digital, Experiential, AND PR
动画展示一只运动鞋被揭开黑色布料,逐渐展现其轮廓。

Overview

Volvo Cars is celebrating World Car Free Day with a limited edition shoe inspired by the new Volvo XC40 Recharge—because every step towards a sustainable future matters.

Case Study
A model in a minimalist beige outfit stands on a terrazzo platform, holding a suspended peach-colored pendant light in a modern, earth-toned interiorA model in a beige outfit sits on a terrazzo platform, extending their leg toward the camera to showcase the sole of a Casca sneaker in a modern, earth-toned interior

Directly Inspired by The New Volvo XC40

A Volvo electric SUV and a Casca sneaker are displayed side by side against a soft pink gradient background, highlighting Scandinavian-inspired design and premium materialsA Volvo XC40 Recharge headlight and a Casca sneaker toe cap displayed side by side against a pink background, emphasizing sustainable design and Scandinavian aesthetics.A Volvo XC40 Recharge wheel and a Casca sneaker sole displayed side by side against a pink background, emphasizing the use of recycled materials like repurposed car tires and plastic bottles.Rear view of a Volvo XC40 Recharge and Casca sneakers, both featuring Volvo branding, displayed against a pink background with the tagline 'Refined Strength. Elegantly Crafted.'

In Collaboration With an Earth-Friendly Footwear Brand, Casca

Results

The first batch of shoes sold out in 16 hours.

The messaging reached 70% of the intended audience with cost per engagement 80% lower than average and estimated recall lift 50% higher than average.

Recognition

Created and launched in Canada, the campaign was then rolled out across North America, getting noticed in 7 different countries.

Featured in The Times, Autonews, Canadian Manufacturing, Nice Kicks, Campaign Canada, MediaPost, CarBuzz and more

Celebrated by RGD in my nomination for the most impactful designer under 35

Canadian Marketing Association Awards "Engagement in Automotive Advertising"

Thank You

Creative Directors ... Dan Bache and Jamie Spears
Art Director ............ Andrew Reutsky

I wish to thank Dan Bache for getting me involved in this project despite the fact I was still just an intern at the time.