World Car Free Day - Volvo 🌎
ROLE: Art director
medium: digital, experiential, PR
Overview
Volvo Cars is celebrating World Car Free Day with a limited edition shoe inspired by the new Volvo XC40 Recharge—because every step towards a sustainable future matters.
Case Study
Directly Inspired by the New Volvo XC40
In Collaboration with
an Earth-Friendly Footwear Brand, Casca
an Earth-Friendly Footwear Brand, Casca
Trailer
Results
The shoes sold out in 16 hours
Reached 70% of the intended audience
Cost per engagement was 80% lower than average
Estimated recall lift was 50% higher than average
Created and launched in Canada, the campaign got rolled out across North America, getting noticed in 7 different countries
Recognition
Featured in The Times, Autonews, MediaPost, CarBuzz and more
Celebrated by RGD in my nomination for the most impactful designer under 35
Canadian Marketing Association Awards "Engagement in Automotive Advertising"
Thank you!
I wish to thank Dan Bache for bringing me on this project.
