Hawaii Starts Here - Hawaiian Airlines 🌺
ROLE: Director & PRODUCer
MEDIUM: TRADITIONAL, DIGITAL, AMBIENT
Bus Stop Billboard
Overview
People in Hawaii wear a different kind of masks. By bringing the daunting situation we're all in and its symbol, a face mask, into a positive light, this campaign breaks the uncertainty of a pandemic into an actionable solution – flying to Hawaii – and encourages people to smile again.
SOCIAL MEDIA
Recognition
Commended by the Cannes Lions Members’ Showcase committee
Thank you!
I wish to thank Sylvie Pustaszeri, Dejan Djuric, Darren Clarke, and Robin Heisey for their review and suggestions.
Fair use content. Available for educational purposes only.
Copyright Disclaimer under section 107 of the Copyright Act 1976.

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