Hawaii Starts Here - Hawaiian Airlines 🌺
ROLE: Direction & Execution
TYPE: School project
Bus Stop Billboard
People in Hawaii wear a different kind of mask. By bringing the daunting situation we’re all in and its symbol, a face mask, into a positive light, this campaign breaks the uncertainty into an actionable solution – flying to Hawaii – and helps people smile again.
Airport baggage carousel
Playing with the tagline "Hawaii Starts Here," the ad is placed where people either walk by or stand in line.
The author wishes to thank Sylvie Pustaszeri, Darren Clarke, and Robin Heisey for their review and suggestions.