Hawaii Starts Here - Hawaiian Airlines 🌺
ROLE: Director & PRODUCer
TYPE: School project
Bus Stop Billboard
People in Hawaii wear a different kind of masks. By bringing the daunting situation we're all in and its symbol, a face mask, into a positive light, this campaign breaks the uncertainty of a pandemic into an actionable solution – flying to Hawaii – and encourages people to smile again.
Airport baggage carousel
Playing with the tagline "Hawaii Starts Here," the ad is placed where people either walk by or stand in line.
Featured in the 2022 Communication Arts annual
The author wishes to thank Sylvie Pustaszeri, Dejan Djuric, Darren Clarke, and Robin Heisey for their review and suggestions.