World Car Free Day

The first batch of shoes sold out in 16 hours.

The messaging reached 70% of the intended audience with cost per engagement 80% lower than average and estimated recall lift 50% higher than average.

Created and launched in Canada, the campaign was then rolled out across North America, getting noticed in 7 different countries.

Featured in The Times, Autonews, MediaPost, CarBuzz and more
‍
Celebrated by RGD in my nomination for the most impactful designer under 35
‍
Canadian Marketing Association Awards "Engagement in Automotive Advertising"

Creative Directors ..... Dan Bache and Jamie Spears
Art Director .............. Andrew Reutsky

I wish to thank Dan Bache for getting me involving in this project despite the fact I was still just an intern at the time.