Buy or Bye St. John's -
St. John's Board of Trade 📦
Role: Art Director
medium: traditional, digital, PR
Shopping on Amazon has become the default to the residents of Newfoundland, but the
long-term consequences it may have on their community are unclear. To encourage people
to shop locally, this campaign makes the complex economic issue understandable to everyone.
Launched on New Year’s day and amplified during major spending periods, the campaign provides 100 reasons for Newfoundlanders to consider shopping local, one for each million they spend on Amazon.
A Local Cause Meets Big Data
Mobile Website
Using public data, we are able to approximate and compare the amount of money Newfoundlanders spend on Amazon to the monthly revenue of local businesses, calculating a staggering yet straightforward impact in real-time.
To bring the money spent on Amazon back to the province and support local businesses the visitors can burn their Amazon orders' tracking numbers and receive a discount at
local stores.
Tote Bags 
The bags would be given out at local stores while the campaign is running, and it's something that can live on long after.
An earlier version of this campaign took the second place from over 20 pitches in a 
real-brief advertising contest at Humber College.
Thank you! 
Art Direction: Andrew ReutskyEkene Oduh
Copywriting: Ryan Paterson
Graphic Design: Kim Marfil, Bernadeth Bangog
I wish to thank Mary Secord, Jennifer Mercer, Jason Hill, Dejan Djuric, Allie Keith, and Daniel Szczepanek for their review and suggestions.
Fair use content. Available for educational purposes only.
Copyright Disclaimer under section 107 of the Copyright Act 1976.

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