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The direct mail piece includes helpful information and features a tear-out coupon that people can redeem at the winery. The work fits in a #10 envelope, folds in half, and, thanks to the bottle-shaped die-cut, stands out.
Niagara Food & Wine's emblem originates from the shape of a grape and the movement of pouring wine. The lines resemble vineyard rows and further emphasize the liveliness of Niagara’s pristine wine.